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Representatives of People for the Ethical Treatment of Animals showed up at Greenshields Brewery and Pub in Raleigh, North Carolina, and screened an hour-long video of an animal slaughter for restaurant patrons on a big-screen television.
According to PETA's Bill Rivas, "Most people really need to know that if they are eating meats in any way, they are supporting this type of industry, and people actually appreciate us showing this video to them."
WRAL.Com added that "PETA officials said they consider showing the video a vegetarian campaign, saying if slaughterhouses had glass walls, everyone would be a vegetarian."
Which is an odd claim, because even when the United States was a largely agrarian nation where large numbers of people would have had more first hand experience with the slaughter of animals, there was hardly any move toward vegetarianism. In fact, the reality is just the opposite -- it is precisely because many people have never seen an animal slaughtered that the video is shocking.
Source:
PETA Targets Lunchtime Patrons In Raleigh. WRAL.Com, October 9, 2002.