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Apparently People for the Ethical Treatment of Animals has learned nothing from one of its biggest advertising fiascoes, which is a good thing from this writer's point of view. Claiming that talks with McDonald's aimed at reducing animal suffering had broken down, PETA vowed to wage an advertising campaign against the popular restaurant chain.
One of the ads will feature a drawing of Ronald McDonald holding a bloody butcher knife and a dead chicken with the tag line – "Son of Ron – America’s Biggest Serial Killer." Didn’t PETA learn anything from the backlash over the ad they took comparing meat eaters to Jeffrey Dahmer?
McDonald’s spokesman Walt Riker said the ad campaign was "unwarranted and tasteless and disgusting, and I'm sure it will turn off a vast majority of Americans who might see it." Indeed.