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Coming on the heels of its complaints about commercials featuring National Football League defenseman John Randle chasing a chicken dressed as Brett Favre, People for the Ethical Treatment of Animals is demanding Nike withdraw a commercial featuring the NFL’s Denver Broncos.
The commercial parodies the running of the bulls in Spain. The viewer sees the bulls stampeding down a street and a matador waiting for them in a large stadium. Before the bulls can get to the stadium, though, the Denver Broncos defense lines up in formation on the street. The commercial cuts back to the stadium where the matador is perplexed by a loud crash and then wailing of bulls in the distance.
According to a PETA press release, the commercial "promotes animal torment and cruelty." Personally, I thought the commercial was hilarious.
Source:
PETA sees red over Broncos Nike Ad. People for the Ethical Treatment of Animals, Press Release, October 12, 1998.