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Ever since the blow out with Lycos, an annoying pop-up window soliciting funds appears whenever I browse the Envirolink web site, and supporters keeping sending out a fundraising e-mail claming EnviroLink is in dire financial straits. The e-mail asks for donations -- the larger the better. EnviroLink chief Josh Knauer says EnviroLink needs only $5,000 per month to keep going.
Which doesn't make any sense.
In the fund raising email, Knauer claims that "over 375,000 people from over 150 countries use EnviroLink's services every day." Either that number is grossly inaccurate or Knauer has absolutely no idea what he's doing. If, in fact, EnviroLink has over 375,000 people visiting its site every day, that would be close to 12 million people each month who visit the site or subscribe to email lists it hosts, etc. If Knauer can't figure out a way to generate a paltry $60,000 a year from his 144 million users each year, maybe he should consider hiring somebody who can. That is simply a pathetic performance -- I could generate $60,000 annually with a tenth of EnviroLink's users.
EnviroLink hosts a Sustainable Business Network, but apparently EnviroLink's own business practices are not sustainable.