People for the Ethical Treatment of Animals recently paid for a billboard in Idaho Falls, Idaho, picturing a child eating a hamburger with the copy \”Feeding kids meat is child abuse.\”

An Idaho radio station decided to protest the billboard by holding a barbecue beneath it. According to KIDK 3, several dozen people gathered under the billboard for a \”meat fest barbecue to protest PETA.\”

Sources:

People gather to protest a PETA billboard. Joly Thomas, KIDK 3, September 17, 2003.

Idaho falls radio station plans PETA protest. Associated Press, September 15, 2003.